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This is where we share our ideas and your comments so we all can grow. Enjoy and let us know what you think.
Optimize Your Sales Process – Shorter Sales Cycle
Is your sales cycle dragging on for weeks or even months? If so, you’re not alone. Many businesses face this challenge, and it can feel like progress is happening in slow motion. But the good news is that the right marketing strategies can help streamline your...
The Magic Behind They Ask You Answer Videos
In the competitive landscape of B2B marketing, businesses are constantly seeking innovative ways to connect with their audiences. One approach that has proven transformative is the concept of “They Ask, You Answer” videos. Simple yet incredibly effective, these videos...
B2B Marketing Tips and Tricks: Strategies to Drive Results
B2B marketing can seem daunting, but with the right approach, you can simplify the process and achieve measurable success. Whether you're aiming to attract new clients, nurture existing relationships, or establish your brand as an industry leader, these strategies...
What Happened to My Chair?
What Happened to My Chair? The Gen X Guide to Career Satisfaction I admit, I never saw it coming. Growing old that is. I remember being too young to be taken seriously, then gaining some experience and looking sideways at my older colleagues who just didn’t seem to...
My Best Sales Line – Ever!
Have you ever had a sales manager or trainer tell you about A.B.C. – Always Be Closing? Old school organizations that believe in brute force sales still exist, but luckily most business developers realize closing a deal depends more on building a relationship than...
Time Is Money – Or Is It?
Chances are you’ve heard this statement in the workplace before. It is a cliché that too many bad bosses and business coaches use to create motivation. The other day, one of my team members noted that small business owners had two primary concerns: time and money....
How Do You Find New Customers?
Finding New Customers: Does Strategy Matter?An old sales coach of mine once said 'You don't have to like making cold calls, you just have to make them!' For some old school sales pros, strategy is for losers. The key is activity, activity, and more activity. Remember,...
The Challenge of Preconceived Notions
Everyone has a community of followers. Some are active admirers. Some are passive acquaintances. Some are people we've met in the past and then lost touch. Some are friends of friends. But all share the common element of knowing us, me (or you). The natural...
Understanding Lead Conversion
What is a Lead? That is such a simple question, but has a very challenging answer. A lead can be anyone with interest in what you do who connects with you. It can be a website visitor who shows up by searching for a keyword. It can be someone who saw your...
Connecting Effectively
Making cold connections is a challenge. Getting prospects to notice you and engage with your marketing efforts requires skill and strategy. Dave gives a couple of tips on connecting effectively. He discusses the idea of a Lead Magnet and a Trip Wire. Does your...