The Tyranny of Choice

Feb 17, 2014 | Articles

Chris Anderson in his book ‘The Long Tail’ presents an intriguing case study.  In two separate instances, shoppers at a specialty food store were presented with a display table of jams and jellies.  On each table was a coupon offering a discount on any...

90% of what you do is cr*p

Feb 6, 2014 | Articles

I’m not having a bad day or feeling particularly negative.  This statement is known as Sturgeon’s Revelation (or law).  Theodore Sturgeon was a science fiction writer and critic.  When faced with criticism that most scifi work was not worth watching or...

Did Superbowl Messaging Miss the Mark?

Feb 5, 2014 | Articles

The 2014 Superbowl broadcast was widely anticipated to be a classic football contest.  In the end, it turned out to be a blowout – decided by halftime and sealed with the opening play of the third quarter.  But enough about football.  As iconic as the Superbowl...

What is Community Content Marketing?

Jan 15, 2014 | Articles

Watch the video…

Influencer, Thought Leader, or Rock Star?

Jan 10, 2014 | Articles, Content

I always wanted to be a Rock Star.  Surely it must be easy, right?  It seems so effortless, so much fun.  Riding on tour buses, playing guitar, partying all day and night.  Anyone can do that.  Right? And yet, while there are many ‘Rock Stars’ –...

3 Steps to Guaranteed Marketing Success

Feb 12, 2013 | Articles

There are 3 very simple steps that lead to marketing success – every time, no exceptions.  If you follow these steps you will see sales growth without fail.  However, if you fail at any or all of these steps, your results will be inconsistent and unreliable.  Most...