Making cold connections is a challenge. Getting prospects to notice you and engage with your marketing efforts requires skill and strategy. Dave gives a couple of tips on connecting effectively. He discusses the idea of a Lead Magnet and a Trip Wire. Does your...
In Internet Marketing, Spam is a dirty word. But let’s be honest, the concept of spam – unwanted commercial intrusions – has been the basis for mass media viability for centuries. Shifting the costs of producing and distributing information from...
Be honest now, what does your sales pitch sound like? Do you spend most of your time demonstrating how your product or service works? Do you discuss features as if that shiny button has the ability to transform your customer’s world? Are the results of those...
Chris Anderson in his book ‘The Long Tail’ presents an intriguing case study. In two separate instances, shoppers at a specialty food store were presented with a display table of jams and jellies. On each table was a coupon offering a discount on any...
I’m not having a bad day or feeling particularly negative. This statement is known as Sturgeon’s Revelation (or law). Theodore Sturgeon was a science fiction writer and critic. When faced with criticism that most scifi work was not worth watching or...
The 2014 Superbowl broadcast was widely anticipated to be a classic football contest. In the end, it turned out to be a blowout – decided by halftime and sealed with the opening play of the third quarter. But enough about football. As iconic as the Superbowl...
